Valuation Of Company Brand
A. Valuation of Brand means the process of determining the monetary worth of a company's brand.
B. Nowadays it’s hard to imagine making purchase decisions without brand coming into play, so immersed are we all in the culture of brand identity.
C. Valuation of Brand is important for various reasons like;
- If company/organization wants to merge or for acquisition.
- If another company/organization wants to use your name, logo & brand identity to sell their products or services.
D. With Strong & Powerful Strategy, the Company/Organization can build amazing brand Value in global markets like TATA, Reliance, Infosys, Mahindra, D-Mart, HDFC etc. Building a Brand is a continuous process and a powerful Branding always increases customer loyalty and strengthens the Organization's identity in the marketplace.
Our Scope of Services:
- Assigning a Professional Expert having an industry experience of over 21+years who helps with the Valuation of Brand.
- In detail discussion with the Founders/Business Owners understand the purpose for Valuation of Brand.
- Sharing the Initial list of required documents/information for Valuation of Brand, which mainly consists of;
- Historical Financial Statements.
- Revenue Details – Brand Products/Services.
- Journey of Brand & its Associated Products/Services.
- Presence of Brand – National and International Level.
- Customer Base.
- Market Survey Report about the Products/Service.
- Competitors Brands etc.
- Upon receipt of the information and analyzing the same a decision is made for appropriate method to calculate the Valuation of Brand.
- A draft Valuation Report is being prepared along with all the relevant Supporting Working/Assumptions.
- Timely updates are being provided on the progress of the Valuation report and shared for review.
- The Final Valuation of Brand report is being delivered after in detail discussion & confirmation.